Archive for the ‘Retail Display’ Category

Creating a welcoming and inviting shop environment is great for getting customers through the door and keeping them but actually converting your customers and selling your products is what pays the bills and keeps the shop open.

Having a logical layout and well-defined departments is instrumental in guiding your customers, but what else can you do?

Create an aspiration display

Actually taking your products out of their packaging and displaying them in a natural pose with other complimentary products is great for setting the scene and giving the customers how they could utilise the product, see it in it’s full glory and picture how it can make a difference to their lives.

Take for example a kitchen or bathroom company, they don’t just line up all the toilets, the baths and the shower cubicles then let the customers wander around. The kitchen companies don’t just have rack after rack of cupboard doors and worktops, they both have highly thought-out, superbly finished product showcases where the customer can see exactly how the new kitchen would look  together with cupboard doors, worktops, tiles and taps. Seeing the finished product allows them to visualise it more easily and as a result increases sales.

As a retailer your job is to increase sales and creating lifelike product displays is just one of the ways that can help you do that. Whether you are selling clothing, furniture or food well thought out product displays help to increase sales.

There are companies out there that deal solely in retail dressing that retail groups hire to come in and help them with their displays as they know it increases their sales. We’re not saying you have to employ anyone to do this for you but do give it a go yourself and see what results you get.

We would recommend you treat this display as a focal point to bring customers deep inside the shop, not in a doorway.

We would suggest you keep it away from the modern shop counters as this can cause congestion, small impulse units are better situated here.

Try different displays and see how your customers react, also ask them what they think.

Hopefully by trying this you will see your customers interacting more with your stock and also see your sales increase.