Posts Tagged ‘Shop Gondolas’

When opening new shop premises, unless you are backed by a large retail chain with proven shop layout and display systems , deciding on the layout of the shop can be a little hit or miss and prone to alteration movement during the initial months to see what works best in both welcoming customers, displaying products and also moving customers through your retail premises.

While slatwall panels are fantastic for outer-perimeter wall- lining and displays some mid-floor shop fittings are too industrial looking, bulky and are difficult to manoeuvre when altering displays.

It is fantastic then to reveal the benefits of slatted panel gondola units. Made from slatwall, with the same principle and mechanism as the traditional wall displays these complimentary  freestanding units, finished in the same colour as your existing slatwall, can be easily manoeuvred and accessorised to display whichever products you wish while also directing traffic through your store to your feature areas and finally the checkout counter.

Slatted Gondolas can also be merchandised to make displays of their own, popular choices include sale items, latest, accessories and also impulse when situated close to the checkout or along the queuing area.

The wide range of slatwall accessories which can be used with all of the gondolas as well as bespoke items such as taped wooden and glass shelving  mean changing the use of the gondolas to display a different range of products is very quick and exceptionally easy. Metal, wood and plastic are used and each fixing has a different purpose, some to store, some to display and some offering both functions.

Several different designs and layouts including a choice of finish, edging and colour of inserts means there is a huge choice available. The largest H shape gondola is perfect for creating aisles through a shop while offering promotions on the end panel, smaller slatted gondolas such as the tower or four way unit work well as impulse units and can be placed where people are stationery such as close to the checkout or if in a clothes shop, outside the waiting rooms. Further additions such as spinning functionality can be added so the units can be quickly moved around or in limited space rotated to display all products.

Getting the placement of these units correct is imperative in the design of your retail store. Bad layout can dramatically lower sales and a perfect layout can show a massive increase over a standard shop layout.  Shop gondolas can be moved and tested, moved and tested until you find the layout that works best for your retail unit.

Larger companies bring in professionals to design shop layouts as different concepts can bring in dramatically different results, while for a small retail outlet this isn’t really necessary it is definitely worthwhile reading up and experimenting with your own shop fittings.