As a shop owner your windows are your first impression for your customers. They are the image you portray, a summary of the products you sell and a fantastic tool to entice new customers , from your selected demographic, into your shop and way from your competitors. All good shop displays should be based around  a theme. Whether this is a specific day e.g. Christmas Day, Mother’s Day, Valentine’s Day or a certain period of time such as Back to School, New Autumn Collection, New Year Sales etc. The window display will attract attention from your target market. While the phrase ‘Never judge a book by it’s cover’ is true, it most certain isn’t for retail outlets. The window should give a sneak peak of what is in-store for the customer and leave your target customer wanting to come inside and see more of the same. The window display, while