Archive for February, 2010

Make your Retail Shop Fittings work for you

| February 18th, 2010 | Comments Off on Make your Retail Shop Fittings work for you

The most effective retail shop fittings are the ones which go unnoticed, working behind the scenes promoting your products without overshadowing or creating a distraction. Your shop fittings, while creating the desired look and feel within the retail arena should shy away from becoming the centre of attention themselves. Every single thing within your shop should be looked at to see what part it plays and whether it could be improved. Shop Signage Shop signage plays a massive part in directing customers around your unit and creating separate areas (Junior/Adult, Men/Women etc). A lack of signage can leave customers lost and wandering aimlessly before making a hasty retreat. Product Displays Display the product instead of storing the product. This is mostly prevalent during January sales and mainly within the fashion sector. A good clothing display should showcase the product while having a selection of colours and sizes close at hand.

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Slat wall Gondola Units – An innovation in shop shelving

| February 18th, 2010 | Comments Off on Slat wall Gondola Units – An innovation in shop shelving

When opening new shop premises, unless you are backed by a large retail chain with proven shop layout and display systems , deciding on the layout of the shop can be a little hit or miss and prone to alteration movement during the initial months to see what works best in both welcoming customers, displaying products and also moving customers through your retail premises. While slatwall panels are fantastic for outer-perimeter wall- lining and displays some mid-floor shop fittings are too industrial looking, bulky and are difficult to manoeuvre when altering displays. It is fantastic then to reveal the benefits of slatted panel gondola units. Made from slatwall, with the same principle and mechanism as the traditional wall displays these complimentary  freestanding units, finished in the same colour as your existing slatwall, can be easily manoeuvred and accessorised to display whichever products you wish while also directing traffic through your

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Creating a Shop Window Display to attract Customers

| February 18th, 2010 | Comments Off on Creating a Shop Window Display to attract Customers

As a shop owner your windows are your first impression for your customers. They are the image you portray, a summary of the products you sell and a fantastic tool to entice new customers , from your selected demographic, into your shop and way from your competitors. All good shop displays should be based around  a theme. Whether this is a specific day e.g. Christmas Day, Mother’s Day, Valentine’s Day or a certain period of time such as Back to School, New Autumn Collection, New Year Sales etc. The window display will attract attention from your target market. While the phrase ‘Never judge a book by it’s cover’ is true, it most certain isn’t for retail outlets. The window should give a sneak peak of what is in-store for the customer and leave your target customer wanting to come inside and see more of the same. The window display, while

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